The Power of Text Broadcast for Reaching a Wide Audience

Multimedia and simple message service packets can do a lot more than just reach people on their phones. Tech-savvy users can rely on these as a high-tech form of broadcasting that’s more effective than many other methods business owners use to send out messages. Best of all, it’s easy to get started with this technique.

Using Texts to Reach Customers

Small business owners have been among the most enthusiastic adopters of SMS broadcasting. In general, they’ll automatically send out mass texts that target every single customer in their phone directory all at once. That makes it possible to let huge numbers of people know right away if there’s a sale or other opportunity for them to save money. Since customers have to opt-in to these kinds of messages, there’s no real concern about complaints regarding spam. Individual users have the ability to disable them at any time, which can help them feel empowered. At the same time, you’ll know which of your potential leads are most likely to actually make a purchase.

Online eCommerce sites have long turned to text message broadcasting as a way of immediately updating their customers when they place an order. A single SMS text loaded out with a tracking number and an estimated time of arrival is more than enough to assuage any concerns your customers may have about a particular order. Those who use sophisticated SMS applications can even give their customers the freedom to reply to such messages if they have any further concerns. Such replies could then get forwarded to an artificially intelligent agent or a human customer service representative for further processing. For-profit businesses aren’t the only ones turning to this technology, however.

Public Service Text Broadcasts

Emergency alert system messages have been traditionally sent through conventional radio airwaves, which may now be unable to reach some customers. Motorists who use electric cars have been finding that they can’t receive some radio stations through their cars, which is a major problem for public safety authorities who have to be certain that these individuals are aware of bad weather conditions and other maladies. That’s why a number of governmental agencies and non-profit organizations are opting to use SMS broadcasts that can reach literally thousands of users simultaneously.

By sending messages to smartphones at the same time they go out to conventional broadcast agencies, safety advocates can be certain that at least a large percentage of the general public will receive these messages. Since text broadcasting is essentially an asynchronous communication method, those who aren’t near their handsets at the time an alert goes out can still read it later on and act on it as soon as possible. The fact that people can peruse text messages whenever it’s convenient for them has led a number of services to use SMS technology when sending out newsletters.

Replacing Newsletters with Broadcasts

Sophisticated SMS authoring software frees users to work with a full-sized keyboard when composing messages. This means you could write an entire newsletter into a text message and have it sent out to everyone who signs up for it. Marketers were the first to use this technique, which made keeping in touch with potential leads a breeze.

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Over time, dedicated news services started to adopt it. You can now get an abbreviated electronic newspaper sent directly to your phone number. Some services are going the extra mile by helping readers customize the types of stories they receive in order to only get news that’s relevant to their circumstances. Those who want to follow stories related to a particular industry have been among those most likely to take advantage of this kind of offer, which has led to new marketing opportunities for those who’d prefer to target representatives of a certain type of business. Such opportunities will probably grow as more people start to get their news from these kinds of services.

Recent upgrades to wireless networks have enabled users to send out increasingly large messages that contain richer content than before. As we move into a future of cloud-hosted photographs and pervasive emoji symbols, it’s likely that this style of broadcasting will become even more popular with both users and organizations.