When Did Capri Sun Come Out? A Look Into The History Of This Popular Drink

When Did Capri Sun Come Out? Capri Sun is a popular drink that has been enjoyed by people of all ages for decades. In this blog post, we will take a closer look at the history of Capri Sun and when it was first introduced to the market.

The Beginning Of Capri Sun:

Capri Sun was first introduced in West Germany in 1969 by Rudolf Wild, a food scientist, and entrepreneur. The original name of the drink was Capri-Sonne, which means “Capri sun” in German. The drink was an instant hit and quickly became popular in Germany and other European countries.

Expansion To The United States:

Capri Sun was first introduced to the United States in 1981 by General Foods Corporation, now known as Kraft Foods. The drink was an instant success and became a staple in lunchboxes and on soccer fields across the country. In the United States, Capri Sun was initially available in only two flavors, orange and grape.

International Success:

Capri Sun’s success in the United States led to its expansion into other countries. Today, Capri Sun is available in over 100 countries worldwide, and there are more than 20 different flavors to choose from.

Capri Sun Today:

Capri Sun has evolved over the years to meet the changing tastes of consumers. Today, Capri Sun offers a variety of flavors, including fruit punch, wild cherry, and strawberry kiwi. The drink is also available in organic and low-sugar options, making it a popular choice for health-conscious consumers.


Capri Sun has come a long way since its introduction in 1969. It has become a beloved drink for people of all ages around the world. With its convenient pouch and delicious flavors, Capri Sun continues to be a favorite for lunchboxes, soccer games, and on-the-go snacking.

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When Did Capri-Sun Come Out In The Us?

In 1979, Shasta Beverages (then a part of Consolidated Foods) began to license the drink from Wild in the United States under the name Capri Sun.

When Was Capri-Sun First Sold?

1969.Capri-Sun is born under its former name Capri-Sonne! The first sale of the iconic stand-up pouch in Germany.

What Were The Flavors Of Capri-Sun In The 80s?

Originally sold in five flavors (Lemonaaaade, Apple/Orange/Fruit Punch, neeewwww Grape.

Who Is The Owner Of Capri-Sun?

Hans-Peter Wild (born 16 June 1941 in Heidelberg) is a German-born Swiss entrepreneur and lawyer. Wild is the owner and chairman of the fruit juice manufacturer Capri-Sun based in Zug.


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